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With more than 16 years of real estate marketing and development consulting, Incite's principal, Gretchen Howell, has supported a wealth of the country's best master-planned communities. Following are some of the ways Incite can support your real estate project:
Sales-Oriented Development Support
Incite works with development partners to define niche markets, stand-above product offerings and always casts an eye toward the critical, fiscal viability for the short- and long-term.
- Competitive Analysis
- Marketing Feasibility and Target Market Definition
- Site Plan Programming
- Amenity Programming & Operations
- Product Mix, Interior Planning and Fit-up
- Product Phasing
- Architectural Vernacular
- Retail Programming Support
Results-Oriented Marketing
Incite creates marketing messages and programs that highlight the remarkable nature of each community, speaking to each purchaser, seeking innovative opportunities to stand above.
- Community Positioning
- Envisioning Exercises
- Community Branding
- Developer Branding
- Target Audience Profile & Sourcing
- Marketing Plan Development and Budget Management
- Presentation Center/Sales Office Planning
- Signage, Way-finding and Essence Branding
- On-line Presence, Outbound Marketing and Communications Plan
- Targeted Lead Generation
- Brochure Creation and Distribution
- Media Planning & Placement
- Targeted Event Sponsorship
- Cooperative Marketing ? Resort/Property/Rental Operations & Management
- Events Planning and Management
- Sponsors & Strategic Partners
- Strategic Brand Alliances
- Relational Marketing Efforts
- Project Awards Submission
- Philanthropic Alignment
- Public Relations & Editorial Development
Effort Analysis
Your business efforts are only as successful as you can prove them to be. Today?s marketing initiatives can be better tracked than ever before, allowing us to gain prompt efficiencies and re-direct efforts to where they can be most successful for you.
- Database Development, Management & Analysis
- Marketing and Sales Reporting & Analysis
- SEO, website visitor Analysis
- Relational Marketing & Sales Programs
- Purchaser Analysis
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